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Lupo Digital Podcast

Lupo Digital Podcast

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Everything HubSpot - powering Smart CRM, Marketing Sales and Service, Websites, Integrations, AI first Strategy and AI based Implementation.

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How Marketers Adapt Inbound Marketing With HubSpot In The New Age Of AI With AI-First (2024 And Beyond) Strategies

How Marketers Adapt Inbound Marketing With HubSpot In The New Age Of AI With AI-First (2024 And Beyond) Strategies

In this episode of the "Lupo Digital Podcast," we delve into the evolving landscape of inbound marketing in the age of artificial intelligence. I kick off the discussion by introducing the concept of inbound marketing and its integration with AI technologies. We explore the transformative impact of adopting an AI-first approach on traditional inbound marketing strategies, emphasizing how AI is reshaping the way marketers engage with audiences. A significant portion of the episode is dedicated to redefining inbound marketing using AI within HubSpot, a leading platform in the industry. I discuss how marketers can maximize HubSpot’s AI tools to enhance their inbound success, creating more personalized and effective marketing campaigns. We also cover the creation of AI-powered content and social media strategies, which are crucial for staying competitive in today's digital landscape. Furthermore, I highlight the importance of measuring success in an AI-driven marketing environment, providing insights into adapting buyer personas and journeys with AI insights. The episode also examines the decision between undergoing an in-house AI-first transformation versus partnering with external experts to leverage AI capabilities effectively. We conclude by embracing AI-first strategies as a vital component of future inbound marketing efforts, encouraging marketers to stay ahead of the curve by integrating AI into their core strategies.