The goal of implementing a CRM system is top put your organisations most prized possession at the centre of everything you do namely, your Customer and managing your Customer Relationships.

Here’s what you can expect to learn in the Intro to CRM Guide:

  • What is a CRM?
  • Who needs a CRM system?
  • What challenges a CRM system aims to solve?
  • How an effective CRM system can help your organisation and indeed its all of its teams, including sales and marketing, to better align and centre upon your Customer?
  • How a CRM can help your business?
  • The must-have features of an effective CRM

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