Most of a student’s research is done before your salespeople make first contact – so how to do you nudge them across the line?
In this guide, we discuss the importance of building a strategic lead nurturing and management programme that is suited to the modern student and how they make career decisions.
Some of the points that are covered are:
How the modern consumer decision-making process works
How to capture prospective students as early as possible
How to build successful lead nurturing programmes
How qualifying leads increases revenue
What role technology plays in lead conversion
How to speed up the sales funnel
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