Paid Media is one of the many available methods of telling the world about your organisation, products or services.
'Media' in general terms refers to a variety of content about your organisation, brand, product or service that always sits within one of three main types of media category, namely:
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PPC advertising‘Pay-per-click’ ads give your brand visibility on the pages your potential customers are already visiting. You only pay if a visitor clicks on your ad, and you can allocate as much or as little budget towards it as you like. Leave the nitty gritty of creating and optimising your PPC campaigns to us. |
Branded contentMeeting your audiences where they are is integral to digital marketing. So why not meet them on their favourite sites with engaging branded content? We’ll help you create incredible content that’ll drive traffic to your site and boost brand awareness. |
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Display ads and remarketingDisplay ads reinforce brand awareness or product feature-based ad campaigns. They are visual and appear in banner placements across devices and browsers. Used in the context of remarketing and based on an holistic marketing strategy, they reinforce a brand by 'following' relevant visitors (of your website pages) on other digital assets they visit. This is highly effective especially for customers looking at products or services with long buying cycles and increase lead conversion rates, during this extended period, through sound lead management. |
Influencer MarketingIn the right verticals and for the right Products, Services or Brands, Influencers play an exceptionally important role, breaking through the paid media noise and clutter, to produce cost-effective and highly targeted results. However, the right influencer marketing strategy and tools are critical to success. |
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