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Dec 13, 2024 by Glenn Miller 10 min read

The Importance of Retaining the Right Customers

Understanding the importance of retaining the right customers goes beyond simply maintaining relationships—it’s about building a foundation for sustainable business growth. High-value customers remain loyal and amplify your brand through referrals.

This article explores how focusing on the right customers reduces churn, boosts profitability, and fosters a cycle of retention and advocacy.

Dec 13, 2024 by Glenn Miller 10 min read

The Importance of Retaining the Right Customers

Understanding the importance of retaining the right customers goes beyond simply maintaining relationships—it’s about building a foundation for sustainable business growth. High-value customers remain loyal and amplify your brand through referrals.

This article explores how focusing on the right customers reduces churn, boosts profitability, and fosters a cycle of retention and advocacy.

Dec 13, 2024 by Michael Wolf10 min read

Pricing and the Psychology of Consumption

Understanding how customers respond to pricing not only helps in optimizing revenue but also plays a key role in reducing churn. Competitive pricing models, and tiered pricing structures can create an attractive proposition for customers, encouraging repeat purchases and loyalty.

Learn how prioritising the right customers can reduce churn, increase profitability, and create a powerful cycle of retention and advocacy.

Dec 13, 2024 by Michael Wolf10 min read

Pricing and the Psychology of Consumption

Understanding how customers respond to pricing not only helps in optimizing revenue but also plays a key role in reducing churn. Competitive pricing models, and tiered pricing structures can create an attractive proposition for customers, encouraging repeat purchases and loyalty.

Learn how prioritising the right customers can reduce churn, increase profitability, and create a powerful cycle of retention and advocacy.