For Sales and Marketing teams to align, you not only need people but processes and technology to work together and support one another in the pursuit of common goals.

 Here’s what you can expect to learn about in the guide:

  • Why is sales and marketing alignment important?

  • Single view of the customer

  • Integrating systems

  • Shared definitions

  • Internal notifications

  • Automating notifications

  • Repeatable sales process

  • Communication

  • Standard operating procedures

  • KPI's

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