HubSpot has delivered another powerhouse month of updates, giving businesses smarter tools for automation, reporting, and AI-driven productivity. From advanced Customer Agent insights to new Breeze-powered capabilities, these releases are designed to help teams work more efficiently and deliver exceptional customer experiences.
Below, we’ve highlighted Lupo’s Top Picks from the HubSpot October 2025 Updates — the five biggest features we believe will have the strongest business impact, followed by other Featured Live Updates worth knowing.
What is it?
A redesigned reporting experience for Customer Agent introduces key performance metrics like Resolution Rate, Deflection Rate, Handle Rate, and Handoff Rate. These provide deeper insights into both the quality and efficiency of your AI-powered support.
Why does it matter?
Visibility into how well your agent is performing helps you train, optimise, and build trust in automation. With these metrics, you’ll quickly identify what’s working, where handoffs to humans are happening, and where improvements are needed.
How it works:
Navigate to Customer Agent > Performance to view the new dashboards. Each metric Resolution, Deflection, Handoff, and Handle is clearly tracked. “Unanswered Questions” has been sunset, replaced by Knowledge Gaps, offering more actionable data to strengthen agent performance.
What is it?
Email logging rules set by admins now apply across all email channels — Sales Chrome extension, Outlook extension, sequences, and even BCC/forwarded emails.
Why does it matter?
No more inconsistent email logging. This ensures predictable, unified behaviour regardless of where emails are sent, saving time on manual clean-up and reducing confusion.
How it works:
Once logging rules are configured in a contact record, they automatically apply everywhere. Extensions can no longer override these rules, ensuring consistent logging across your CRM.
3. Customer Agent Can Perform Actions in Your Business Systems
Why does it matter?
Over half of customer queries require reps to take action in another system. This feature lets your AI agent handle those tasks directly, reducing workload for support teams and improving customer satisfaction.
How it works:
Within Breeze > Customer Agent > Actions, you can create and configure actions with triggers, inputs, API connections, and response instructions. Once published, your agent executes these tasks during conversations.
4. Breeze-Powered Property Creation
Why we love it:
Instead of manually setting up properties through trial and error, you can create fields tailored to your business in seconds ensuring your CRM reflects how your team actually works.
How it works:
From Settings > Data Management > Properties (or any CRM index page), describe the property you need, e.g., “Capture why a deal was lost”. Breeze generates it instantly. You can review, edit, and save the property before use.
5. Sync Google Meet Recordings & Transcripts to HubSpot
Why we love it:
No more losing valuable insights from sales or support calls. Syncing conversations enhances contact records, improves coaching, and makes meeting data searchable and actionable.
How it works:
Install the Google Meet integration from the HubSpot Marketplace. Enable recording & transcript sync in the settings. Meetings then appear in the Call Index and on associated records, complete with playback and transcripts.
Why does it matter?
A strong title can make or break your video’s reach especially on YouTube or your website.
How it works:
After uploading a video, click the Breeze icon to generate AI-powered title suggestions with MSV data and difficulty scores.
Why does it matter?
Performance dips or spikes often hide opportunities or risks. Anomaly detection spots them for you, saving hours of manual analysis.
How it works:
Insights appear in your Marketing Email > Performance Page, including detected anomalies, root causes, and recommended actions.
Content Agents Evolution
What is it?
The single “Content Agent” is evolving into specialised AI agents—like Blog Research, ABM Landing Page, and Video Clip Search agents—available via Breeze Marketplace.
Why does it matter?
Specialised agents provide more targeted, effective content creation support, improving output quality.
How it works:
Current AI workflows remain embedded (e.g., blogs, landing pages). New agents can be activated in Breeze Marketplace. Podcast workflows sunset on Sept 29, 2025.
What is it?
A unified app framework with modern tools, extensibility, and AI-native documentation—making it easier to build scalable apps on HubSpot.
Why does it matter?
It signals HubSpot’s long-term investment in developers, enabling faster, richer integrations and extensibility for businesses.
How it works:
Developers can opt in via Developer Home. Legacy apps remain supported, but all new capabilities are exclusive to the new platform. Features include App Settings, App Events, App Objects, Agent Tools, and AI-native docs.
What is it?
In addition to anomaly detection, HubSpot now benchmarks Email performance against industry health metrics and surfaces deeper insights.
Why does it matter?
Gives marketers a clearer context for their performance—knowing whether an anomaly is critical or within expected ranges.
How it works:
Benchmarking appears alongside anomaly insights on the Email Performance page, with AI recommendations for next steps.
HubSpot continues to invest in smarter automation, deeper analytics, and AI-powered productivity. From giving Customer Agents the ability to take real action in your systems to enabling better reporting, property creation, and meeting intelligence, October’s updates move teams closer to a seamless, connected customer experience.
For developers, the new unified platform is a game-changer. For marketers, anomaly detection and smarter video titles mean better visibility and engagement. And for everyone, Breeze’s growing role shows HubSpot’s commitment to making AI an everyday business assistant.
October’s Breeze updates highlight HubSpot’s focus on smarter automation, deeper insights, and AI-driven productivity. From Customer Agents taking real actions in your business systems to instant CRM property creation and enhanced reporting dashboards, these updates help teams work more efficiently, make data-driven decisions, and engage customers seamlessly.
At Lupo Digital, we guide businesses to get the most from these new tools—ensuring you’re not just using features, but leveraging them to drive measurable growth and stronger customer experiences.
In case you missed it, catch up with the HubSpot September 2025 Updates.
👉 Ready to see how these updates can transform your workflows and boost performance?