Lupo Digital Growth Blog

GROW with HubSpot 2019 - A Summary of Event Day

Posted  by Glenn Miller  on 7 August 2019

GROW With HubSpot 

HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.

In this post (and if you’ve seen similar posts from me before) I try to consolidate the most important bits of the event, for those who missed it. And, I try to give more flavour to those who attended but wanted a perspective from my angle or if they attended different streams at the event. This time I am weaving in the video and pics (excuse poor quality but it makes for an authentic experience) to make it smoother and quicker.

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How To Segment Your Existing vs Prospective Database

Posted  by Michael Wolf  on 29 July 2019

Many organisation's segment their database to reach different groups of leads with the right message. Existing customers have different needs and challenges compared to prospective customers or leads. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and marketing strategy.

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Is Your Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

In order to attract the right target market to your organisation’s content, you need to use terms and phrases your prospect understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.

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