Website personalisation has become a central focus in digital experience design. One of the more technical methods to tailor content to a user's location is IP-based redirection. This technique allows websites to detect a visitor’s IP address and automatically direct them to content or a version of the site best suited for their region or language. When implemented thoughtfully, it can improve user experience significantly. However, if done incorrectly, it can lead to serious SEO consequences, including de-indexing of pages, crawl errors, and poor user satisfaction.
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As customer expectations evolve and digital transformation continues to reshape how businesses operate, the systems that manage customer relationships must also adapt. At the heart of this evolution lies the Customer Relationship Management (CRM) system—a strategic tool that centralises customer data, streamlines processes, and fosters stronger, more meaningful engagement across the entire customer journey.
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This month’s HubSpot updates are all about making everyday tasks faster, easier, and more intuitive. Whether you’re managing properties, creating records on the go, or enriching your CRM data, May’s enhancements are here to help teams work with more speed and precision. From upgrades to the customer portal setup to cleaner data input and mobile-friendly updates, here’s everything you need to know about what’s new in May.
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The sales funnel is the backbone of any revenue-generating function. It maps the journey from initial contact through to customer acquisition, and its effectiveness can dictate the success of an entire organisation. As businesses seek more efficient ways to manage this journey, Customer Relationship Management (CRM) systems have become essential tools—transforming not only how sales pipelines are structured, but how they perform at every stage.
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