Lupo Digital Growth Blog

Inbound and Inbound Marketing

Posted  by Glenn Miller  on 8 February 2020

 

Lupo has been busy posting articles about inbound marketing and how inbound is a fundamental methodology and concept behind a rock solid growth strategy and plan.

Some of our followers have commented that they do not understand what ‘inbound’ is and therefor what Inbound marketing is? Today I’ll explain through a simple metaphor that anyone can understand.

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Discover why using an inbound marketing agency is essential

Posted  by Glenn Miller  on 21 November 2019

 

Digital marketing and today’s evolving technology offer business owners new tools for business survival and growth. If your organisation is a small to medium-sized business, digital marketing tools offer you the best chance for success in a very competitive landscape. Discover how you can grow your business using an inbound marketing agency and all the digital technology they have at their disposal.

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How to Shorten Your Nurture Cycle and Convert more Leads

Posted  by Glenn Miller  on 12 November 2019


The nurture cycle can often take a lot of time, from the moment a lead  start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.

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Four Things Every Organisation Should Avoid When Nurturing Leads

Posted  by Michael Wolf  on 6 November 2019

 

Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. 

Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.

Here are some of the practices that your organisation should avoid when nurturing prospective customers:

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