Lupo Digital Growth Blog

Guide to Ideal Buyer Personas and Creating Yours Blog Series [Part 1]

Posted  by Glenn Miller  on 13 March 2019

The 'Ultimate guide to ideal buyer personas and creating yours' Blog Series:

Target Buyer Personas

Sometimes referred to as Marketing Personas. If you were standing in front of your ideal customer about to ‘sell’ to them, can you picture and can you describe exactly what they look like?
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Lupo Digital Inbound Marketing Blog Series [Part 1]

Posted  by Glenn Miller  on 8 March 2019

The Inbound Marketing Blog Series:

Introduction to Inbound Methodology and Inbound Marketing [Part 1]

 

‘Inbound’ Marketing - A Methodology

 Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.

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How closed loop marketing works

Posted  by Michael Wolf  on 26 June 2018

What is closed-loop marketing?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.

But how exactly does closed-loop marketing work, and what tools to you need to implement it? 

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