Introduction to Inbound Methodology and Inbound Marketing [Part 1]
‘Inbound’ Marketing - A Methodology
Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.
What is closed-loop marketing?
Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.
But how exactly does closed-loop marketing work, and what tools to you need to implement it?