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Lupo Digital Growth Blog

How to Create High-Performing Video Content for Email Campaigns

Posted  by Glenn Miller  on 18 July 2025

In an era dominated by digital overload, standing out in the average inbox has become a significant challenge. As email continues to be a cornerstone of direct communication for organisations, it is increasingly important to craft campaigns that not only inform, but captivate. Video content is proving to be one of the most compelling tools in this evolution—bridging the gap between attention and action.
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The Power of Video Email Marketing to Engage Customers Effectively

Posted  by Glenn Miller  on 15 July 2025

Email marketing continues to be one of the most reliable channels for direct customer communication. However, as inbox competition intensifies, marketers are turning to richer, more dynamic formats to capture and hold attention. Among the most effective tools in this shift is video—an increasingly essential asset that can transform the performance of an email campaign.
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Goal Percentage Tracking: How to Measure Marketing Success

Posted  by Glenn Miller  on 8 July 2025

Modern marketing strategies operate in a complex environment—one shaped by constant digital evolution, shifting consumer expectations, and rising accountability for performance. In this environment, simply launching a campaign is no longer enough. What matters is the ability to demonstrate how marketing initiatives contribute to specific, measurable outcomes.
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The Ultimate Guide to Marketing Analytics in HubSpot (2025 Edition)

Posted  by Glenn Miller  on 4 July 2025

In the digital age, marketing has evolved into a complex, multi-channel discipline that demands precision, agility, and data-informed decision-making. As competition intensifies and customer expectations grow, marketers must go beyond basic metrics and adopt comprehensive marketing analytics tools to understand what works, what doesn’t, and where to focus future efforts.
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