Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
The Inbound Marketing Blog Series:
Inbound marketers use a range of resources and tools to work their magic. The following are some of those tools and tactics, integral to a successfulInbound Digital Growth or Marketing Strategy.
Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.
But how exactly does closed-loop marketing work, and what tools to you need to implement it?
