Lupo Digital Growth Blog

Lupo Digital Inbound Marketing Series [Part 4]

Posted  by Glenn Miller  on 23 April 2019

The Inbound Marketing Blog Series:

Measuring Success In (Inbound) Marketing [Part 4]

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.

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Lupo Digital Inbound Marketing Series [Part 3]

Posted  by Glenn Miller  on 2 April 2019

 The Inbound Marketing Blog Series:

The Elements (Tools and Tactics) of Inbound Marketing [Part 3]

Inbound marketers use a range of resources and tools to work their magic. The following are some of those tools and tactics, integral to a successfulInbound Digital Growth or Marketing Strategy.

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How closed loop marketing works

Posted  by Michael Wolf  on 26 June 2018

What is closed-loop marketing?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.

But how exactly does closed-loop marketing work, and what tools to you need to implement it? 

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