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Lupo Digital Growth Blog

5 Strategies to Improve Marketing ROI with Closed-Loop Tracking

Posted  by Glenn Miller  on 4 August 2025

Marketing success today cannot be defined by exposure alone. In an era of high accountability and budget scrutiny, return on investment (ROI) has become the ultimate benchmark for effectiveness. This has led to the rise of closed-loop tracking, a methodology that connects every marketing action to measurable outcomes through a continuous feedback system. Closed-loop tracking enables marketing teams to follow a prospect from their first touchpoint through to conversion and beyond. By doing so, it facilitates smarter decision-making, improves campaign efficiency, and enables teams to confidently report on what’s truly driving growth. Here are five strategies that use closed-loop tracking to meaningfully improve marketing ROI—each designed to ensure clarity, consistency, and continual performance improvement.
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The Future of Performance Marketing: Data, Analytics & Automation

Posted  by Glenn Miller  on 28 July 2025

As digital ecosystems grow more sophisticated, the evolution of performance marketing is accelerating. What began as a discipline focused on measurable outcomes is now transforming into a highly dynamic, data-led, and automated function. With each advancement in technology, the potential for precision, efficiency, and strategic alignment deepens.
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Closed-Loop Marketing: What It Is and Why It’s Essential Today

Posted  by Glenn Miller  on 25 July 2025

In today’s data-saturated digital environment, understanding how marketing activities influence business outcomes is more than a competitive edge—it’s a necessity. Organisations that cannot trace the relationship between their marketing efforts and revenue risk misallocating budgets, misjudging buyer intent, and operating in functional silos that inhibit performance.
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How to Create High-Performing Video Content for Email Campaigns

Posted  by Glenn Miller  on 18 July 2025

In an era dominated by digital overload, standing out in the average inbox has become a significant challenge. As email continues to be a cornerstone of direct communication for organisations, it is increasingly important to craft campaigns that not only inform, but captivate. Video content is proving to be one of the most compelling tools in this evolution—bridging the gap between attention and action.
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