Lupo Digital Growth Blog

Thinking of Going Inbound? [Part 5]

Where to begin? What you need to have in place?

So which of these is you?

• You’ve heard about 'Inbound' but need more information
• You know what Inbound is but you’re uncertain where to begin and what are the prerequisites for you to implement?
• You know what Inbound is and where to begin but you are uncertain what you need to do or how to make it a success for your business?

This article delves in detail and also provides additional resources to guide you towards a solution.

Measuring Success In (Inbound) Marketing [Part 4]

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.