The nurture cycle can often take a lot of time, from the moment a lead start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.
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HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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This blog series explores the world of CRM, Customer Relationship Management. Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.
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This blog series explores the world of CRM, Customer Relationship Management. After introducing CRM, in part 1 of this blog series, next let's take a look at who uses CRM, who needs CRM and when is the right time for a CRM?
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