Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.
As the end of 2016 approaches, you’re no doubt focusing on student enrolment for 2017. Here are some practical ideas about how your Registered Training Organisation (RTO) can use inbound marketing to cost-effectively bring you leads that are going to convert. Inbound marketing is the ideal place to attract potential leads looking for information online about next year’s courses. Mashable reports that Google gets over 100 billion searches a month and your potential students will be part of this.
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