Measuring Success In (Inbound) Marketing
The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5
Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.