Lupo Digital Growth Blog

Measuring Success In (Inbound) Marketing

The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.

Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.