As times change, so does people's needs. It always cost company's big bucks to keep all their contacts in a CRM, regardless of their purpose. HubSpot has recognised this, and has translated this into your CRM's contacts.
The nurture cycle can often take a lot of time, from the moment a lead start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.
Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.
People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
