Lupo Digital Growth Blog

How SEO Best Practices Can Help Capture Leads In The Research Phase

Posted  by Michael Wolf  on 15 August 2019

Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.

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Is Your Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

In order to attract the right target market to your organisation’s content, you need to use terms and phrases your prospect understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.

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Why Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

Personalisation is the key to standing out in today’s cluttered digital landscape. A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.

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