The nurture cycle can often take a lot of time, from the moment a lead start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.
Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.
People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.