Lupo Digital Growth Blog

New Marketing vs Old Non-Marketing

Posted  by Gabriel McCarthy  on 7 May 2021

 

As times change, so does people's needs. It always cost company's big bucks to keep all their contacts in a CRM, regardless of their purpose. HubSpot has recognised this, and has translated this into your CRM's contacts.

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How to Shorten Your Nurture Cycle and Convert more Leads

Posted  by Glenn Miller  on 12 November 2019


The nurture cycle can often take a lot of time, from the moment a lead  start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.

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Lead prospecting: Understanding the Buyer’s Journey

Posted  by Michael Wolf  on 22 October 2019

 

Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.

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How to Increase Leads with Personalised Content

Posted  by Michael Wolf  on 28 August 2019


People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?

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