Lupo Digital Growth Blog

How to Increase Leads with Personalised Content

Posted  by Michael Wolf  on 28 August 2019


People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?

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How SEO Best Practices Can Help Capture Leads In The Research Phase

Posted  by Michael Wolf  on 15 August 2019

Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.

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Is Your Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

In order to attract the right target market to your organisation’s content, you need to use terms and phrases your prospect understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.

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