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Inbound Marketing for Growing
Organisations

Is it a major challenge to find leads, nurture them and convert them into customers?

What is 'Inbound' Methodology?

  • Inbound is the method of growing your organisation by building meaningful, lasting relationships with consumers, prospects and customers.
  • It is divided into three stages; attracting, engaging and delighting Customers
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What is 'Inbound' Methodology?

  • Inbound is the method of growing your organisation by building meaningful, lasting relationships with consumers, prospects and customers.
  • It is divided into three stages; attracting, engaging and delighting Customers
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What is 'Inbound Marketing’?

  • Inbound marketing is a type of marketing strategy that focuses on creating and sharing content to attract potential customers to your business. It involves using content like blogs, social media posts, and other digital materials to draw people in and provide them with the information they need to make an informed decision about your product or service.

Understanding Inbound Marketing

For inbound marketers, the goal is to attract new prospects to your company, engage with them at scale, and delight them individually, to effectively help the business grow. It's a big job...
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A Simple Use Case

Let's explore how the inbound methodology works to solve business challenges for the buyers journey, within a marketing strategy.
The Business challenges
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Attract

  • Website isn’t optimized for traffic
  • Business lacks a steady flow of site visitors

  • Company isn’t ranking for relevant keywords in search results

89% of online consumers use search engines when making a purchase decision

Convert

  • People aren’t looking at many pages on the website

  • Lacking context for what buyer stage a prospect is in
  • Not getting leads from expensive purchased listes

Content marketing generates 3X as many leads as traditional marketing, but costs 62% less

Close

  • Lacking of visibility into which marketing efforts are working and which aren’t
  • Don’t know where the best leads are coming from

  • Trouble knowing and reaching out when prospects are ready to buy

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost

Delight

  • Customers aren’t repeat purchasers
  • Lake of referrals from customer base

  • Trouble generating positive word of mouth

88% of consumers have read reviews to determine the quality of a local business

Attract

  • Develop buyer personas
  • Optimise your website using SEO

  • Create targeted content to attract your ideal audience

89% of online consumers use search engines when making a purchase decision

Convert

  • Build Trust by providing helpful information

  • Provide valuable content in return for contact information ( create eBooks, tip sheets, whitepapers, etc.)

Content marketing generates 3X as many leads as traditional marketing, but costs 62% less

Close

  • Use email and marketing automation to reach out with relevant information at optimal times

  • Nurture leads based on expressed interest
  • Analyse marketing efforts using closed-loop reporting

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost

Delight

  • Continue to engage with your customers to ensure you’re providing a remarkable experience

  • Customize customers experiences on your website

88% of consumers have read reviews to determine the quality of a local business

Attract

  • Develop buyer personas
  • Optimise your website using SEO

  • Create targeted content to attract your ideal audience

89% of online consumers use search engines when making a purchase decision

Convert

  • Build Trust by providing helpful information

  • Provide valuable content in return for contact information ( create eBooks, tip sheets, whitepapers, etc.)

Content marketing generates 3X as many leads as traditional marketing, but costs 62% less

Close

  • Use email and marketing automation to reach out with relevant information at optimal times

  • Nurture leads based on expressed interest
  • Analyse marketing efforts using closed-loop reporting

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost

Delight

  • Continue to engage with your customers to ensure you’re providing a remarkable experience

  • Customize customers experiences on your website

88% of consumers have read reviews to determine the quality of a local business

Companies are

3x

as likely to see a higher ROI on inbound marketing campaigns than on outbound

Inbound marketing delivers

54%

more leads into the funnel than traditional outbound leads

Outbound leads cost

49%

more than inbound leads
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What is Content Marketing Strategy?

  • A Content marketing strategy is a marketing program that centers on creating, publishing and distributing exceptional content for your target audience, the goal of which is to attract new customers.
  • The right Content is fuel that empowers a successful marketing (and growth) strategy. It is the message, the secret sauce from which your inbound marketing strategy produces traffic, leads and customers.
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Inbound Marketing 101

Learn why inbound marketing is a cost-effective solution to increase leads for your business or organisation.

Inbound Marketing Guide

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Lead Conversion

Learn how to manage leads and convert them into customers with our advanced lead management guide.

Lead Management Guide

Using the Inbound Methodology in Marketing

Attract Tools

Ads

Video

Blogging

Social media

Content strategy

Engage Tools

Lead flows

Email marketing

Lead management

Conversational bots

Marketing automation

Delight Tools

Smart content

Email marketing

Conversations inbox

Attribution reporting

Marketing automation

Attract

These tools help you attract the right traffic to your website, build your authority (seo) in Search to rank high  up on Google for the topics that matter the most to your prospects.

Engage (Nurture, Convert & Close)

Using the conversational marketing tools, create lasting relationships with prospects in the channels they prefer for example through: email, bots, live chat, or messaging apps. 

Capture contacts information using conversion tools — CTAs, forms, and lead flows (pop-ups).

Delight & Retain

Create contextual conversations with the people you do business with and to better convert more leads into customers.

Inbound Growth Methodology

Brining Inbound Sales, Marketing and Services All Together.

A proven methodology for growing a business

Inbound Sales

Inbound Sales is the result of sales teams who leverage all the data, advances systems, tools and tactics available and enabling them to fill and grow their pipelines and engage with people who are ready to have a sales conversation. 

Inbound Sales teams need a robust CRM system and the openness of all sales but also marketing insights.

Inbound (Customer) Services

Inbound Services operating upon the Inbound Methodology remove silos by leveraging Inbound technology, tools, centralised data and processes to turn customers into promoters and, exceptional Service into growth. Inbound Services make truly happier customers stay longer and grow businesses faster. CRM sits at the core between Service, Marketing and Sales.

Need Help With Your Inbound Marketing Or Growth Strategy?

Reach out...schedule a call with the Lupo Digital Strategy team.

Talk to Us

Need Help With Your Inbound Marketing Or Growth Strategy?

Reach out...schedule a call with the Lupo Digital Strategy team.

Talk to Us