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Buyer Journey

What is the Buyer Journey?

The Buyer's journey starts from the moment a prospective customer realises they have a problem and resolves when they find the ultimate solution that will get their job done.

The gap in the middle is a continuum through which buyers move, step-by-step, until a sale is made.

This Process is known as 'The Buyer Journey'

Buyer Journey image

Understanding Buyers..

Exploring issues...

Exploring issues...


Exploring issues...

Exploring issues...


Discovering available

Discovering available products or services to solve a problem

Discovering available

Discovering available products or services to solve a problem

Comparing, narrowing

Comparing, narrowing down and considering the available options

Comparing, narrowing

Comparing, narrowing down and considering the available options

Making a final

Making a final purchase decision and referring and recommending

Making a final

Making a final purchase decision and referring and recommending

Connecting Buyer Personas & Buyer Journey to Sales & Marketing

In order for sales and marketing to ensure the best customer experience possible, it is essential to formally and comprehensively develop Buyer Persona(s) and respective Buyer Journey(s) mapped to each Buyer Persona.

Connecting Buyer Personas & Buyer Journey to Sales & Marketing

In order for sales and marketing to ensure the best customer experience possible, it is essential to formally and comprehensively develop Buyer Persona(s) and respective Buyer Journey(s) mapped to each Buyer Persona.

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Working out Buyer Journeys can be a daunting process. We're here to help you develop yours.

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Nurturing Leads Guide

Nurturing Leads Guide

Our Inbound Marketing guide explains precisely how to guide your prospective customers through the buyer’s journey and ultimately funnel them through to sales.

Managing Leads Guide

Managing Leads Guide

Our Lead Management guide explains precisely how to manage your prospective customers within the buyer’s journey and how to move them from Marketing to sales.