_____
![]() |
Working out the problem or what job they are trying to get done |
![]() |
Discovering available products or services to solve their problem |
![]() |
Comparing, narrowing down and considering the available options |
![]() |
Making a final purchase decision and referring and recommending |
In order for sales and marketing to ensure the best customer experience possible, it is essential to formally and comprehensively develop Buyer Persona(s) and respective Buyer Journey(s) to each Buyer Persona.
![]() |
Nurturing LeadsOur Inbound Marketing guide explains precisely how to guide your prospective customers through the buyer’s journey and ultimately funnel them through to sales.
|
![]() |
Managing LeadsOur Lead Management guide explains precisely how to manage your prospective customers within the buyer’s journey and how to move them from Marketing to sales.
|