What is a Buyer Persona?

A buyer persona is a semi-fictional or fictional representation of your ideal customer based on customer demographics, behaviour patterns, motivations, and their goals.
If you were standing in front of your ideal customer about to 'help' them or ‘sell’ to them, do you have a complete and precise understanding of who they really are, why they are standing before you and what they need your help for?

Buyer Personas

What are they?

Building and discovering buyer personas:

  • from marketing strategies and sales playbooks to new product development, Buyer Personas inform every part of your business and brand
  • identify where your ideal customers spend time finding you, online
  • guide product and service development and your ideal customer experience

Why are they important?

A deep understanding of your target personas is critical to driving sales and growing your product, service or brand.

Buyer Personas 101

Learn what a buyer persona is and how to conduct research, surveys, and interviews
Download the Guide to Personas


Build Your Personas Tool

Use this tool and build your own Personas
Make My Personas Now

Hint From Team Lupo

" ...sit down with your team and talk about your ideal customer. Do they differ from your actual customers? Analyse the characteristics of your target audience, examine everything. Where they live? What motivates them? What concerns them? Leave no detail behind..."

Need Help Developing & Building Your Buyer Personas?

Lupo Digital has a results based framework for seamlessly and quickly extracting and producing concise and relevant buyer personas for any B2B or B2C organisation.


It's Workshop Time!

Schedule a fun, engaging and interactive workshopping session with the Lupo Digital Strategy team.

 Book Your Buyer Personas Workshop Now!