A buyer persona is a semi-fictional or fictional representation of your ideal customer based on customer demographics, behaviour patterns, motivations, and their goals.
If you were standing in front of your ideal customer about to 'help' them or ‘sell’ to them, do you have a complete and precise understanding of who they really are, why they are standing before you and what they need your help for?
What are they?
Building and discovering buyer personas:
from marketing strategies and sales playbooks to new product development, Buyer Personas inform every part of your business and brand
identify where your ideal customers spend time finding you, online
guide product and service development and your ideal customer experience
Why are they important?
A deep understanding of your target personas is critical to driving sales and growing your product, service or brand.
Buyer Personas 101
Learn what a buyer persona is, how to conduct research, surveys, and interviews and how to create your own.
Build Your Personas Tool
Use this tool to help you build your Personas.
Hint From Team Lupo
" ...sit down with your team and talk about your ideal customer. Do they differ from your actual customers? Analyse the characteristics of your target audience, examine everything. Where they live? What motivates them? What concerns them? Leave no detail behind..."
Need Help Developing & Building Your Buyer Personas?
Lupo Digital has a results based framework for seamlessly and quickly extracting and producing concise and relevant buyer personas for any B2B or B2C organisation.
Need an on-site Persona Workshop for your Team?
Schedule a fun, engaging and interactive workshopping session with the Lupo Digital Strategy team.