Sales people are no longer in control of the buying process. Buyers are in control and the traditional selling process has changed from 'selling' to 'helping and advising' the end customer
Today's Marketing game is different to traditional methods. Marketing has evolved to deliver tracked and monitored leads with business intelligence, in real time, directly to Sales (via inbound methodology).
Sales teams also need sophisticated tools and tactics to keep up, stay on par with, and actually move ahead of marketing teams, to ensure one seamless customer experience
So, the sales teams role has evolved and needs be enhanced and better enabled (with all the data at hand) to help customers buy more - smarter and faster.
Inbound Sales tools help sales teams adapt to the "new way" customers buy, for example by using an advanced CRM sales tool.
What you need to turn on an Inbound Sales Strategy