Sales Enablement & Alignment

Empowering your sales team with an inbound sales strategy and the tools they need to connect the inbound marketing dots


What is Sales Enablement?

Sales enablement is the processes, content and technology that empower sales teams to sell efficiently at a higher velocity. Sales enablement leverages marketing strengths to support sales efforts.

Why Sales Enablement?

  • Sales people are no longer in control of the buying process. Buyers are in control and the traditional selling process has changed from 'selling' to 'helping and advising' the end customer

  • Today's Marketing game is different to traditional methods.  Marketing has evolved to deliver tracked and monitored leads with business intelligence, in real time, directly to Sales (via inbound methodology).

  • Sales teams also need sophisticated tools and tactics to keep up, stay on par with, and actually move ahead of marketing teams, to ensure one seamless customer experience

  • So, the sales teams role has evolved and needs be enhanced and better enabled (with all the data at hand) to help customers buy more - smarter and faster.

  • Inbound Sales tools help sales teams adapt to the "new way" customers buy

  • Inbound Sales is a guiding methodology (aligned to inbound marketing) to help each prospect along their unique buyer’s journey. To make the right purchase decision, prospects need to be guided and informed, not sold to.
 
 
 
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Establishing a baseline for Sales Enablement

Inbound Sales Enablement and Alignment Services 

What you need to turn on an Inbound Sales Strategy

  • CRM Setup
  • CRM and sales automation tools
  • Lead scoring - lead qualification
  • Lead engagement and nurturing
  • Sales content optimisation
  • Marketing and sales alignment
  • Conversations (monitoring and participating) across a variety of channels, both internally and with customers
  • Realtime and live sales and customer dashboards (monitored data)
  • Sales Team and Sales Management Reporting and analytics

Free Inbound Sales Readiness Assessment

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Book a consultation and discover how we can help you build a custom Inbound Sales process

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Learn How To Convert & Manage More Highly Qualified Leads

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This Free Guide explains how to better qualify, manage and convert more leads

 

Download The Guide