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Lupo Digital Growth Blog

The Hubspot Operations Hub Learning Series | PART 1

Posted  by Gabriel McCarthy  on 14 May 2021

Operations Hub is the newest product line from HubSpot that connects your apps, syncs and truly cleans your customer data, as well as automating your business processes. It connects your company around a single source of truth and frees your operations teams from the usual reactive busywork.
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Inbound and Inbound Marketing

Posted  by Glenn Miller  on 8 February 2020

Lupo has been busy posting articles about inbound marketing and how inbound is a fundamental methodology and concept behind a rock solid growth strategy and plan. Some of our followers have commented that they do not understand what ‘inbound’ is and therefor what Inbound marketing is? Today I’ll explain through a simple metaphor that anyone can understand.
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Future-Proofing for Growth in the Age of AI

Posted  by Glenn Miller  on 18 May 2018

AI is all the rage on tech websites, but it can still seem like a pretty inaccessible tactic for B2B companies. The hype and expectations of AI are huge, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing sure, AI technology is advancing faster than most of us will ever be able to keep up with. Preparing a foundation for AI now will end up paying dividends down the road.
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