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Artificial Intelligence: Terms Marketers Need to Know

Posted  by Glenn Miller  on 15 November 2017

Artificial Intelligence (AI) is changing everything through machine learning, data understanding, and bots. If used correctly, this technology can also help marketers grow audiences in a personal way, to the point where every interaction and engagement is clearly defined, and perhaps even predicted. To understand how AI impacts our marketing world, we need to know the language of AI and have a basic understanding of how it works. Some important terms to become familiar with:
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