Lupo Digital Growth Blog

Lead Nurturing Best Practices

Posted  by Michael Wolf  on 4 October 2019

Attracting and retaining customers is a primary aim of a marketing strategy . Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results.

Here are some of the best practices your organisation should follow in their lead nurturing campaigns:

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Three Common Marketing Strategy Mistakes Most Organisation's Make

Posted  by Michael Wolf  on 18 July 2019

 Marketers often find themselves pushed for time and resources, and mistakes only exacerbate these issues. That’s why it’s important for your organisation to have an experienced and efficient marketing team to maximise ROI with a limited time frame and marketing budget. But remember: even an experienced marketer makes mistakes.  

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Customer Relationship Management (CRM) - All you need to know. CRM System Features and Functionality [Part3].

Posted  by Glenn Miller  on 18 June 2019

Customer Relationship Management (CRM) - All you need to know.
The Blog Series

CRM System Features and Functionality? [Part3]

This blog series explores the world of CRM, Customer Relationship Management.

Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.

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