Lupo Digital Growth Blog

GROW with HubSpot 2019 - A Summary of Event Day

Posted  by Glenn Miller  on 7 August 2019

GROW With HubSpot 

HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.

In this post (and if you’ve seen similar posts from me before) I try to consolidate the most important bits of the event, for those who missed it. And, I try to give more flavour to those who attended but wanted a perspective from my angle or if they attended different streams at the event. This time I am weaving in the video and pics (excuse poor quality but it makes for an authentic experience) to make it smoother and quicker.

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Streamline Your Marketing With These HubSpot Tools

Posted  by Michael Wolf  on 7 July 2019

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel. 

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How closed-loop marketing works

Posted  by Michael Wolf  on 26 June 2018

What is closed-loop marketing?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.

But how exactly does closed-loop marketing work, and what tools to you need to implement it? 

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