The inbound marketing methodology is the most effective way to attract prospective students to your RTO. Traditional means of marketing simply aren’t working anymore, and we no longer respond to interruptive, old school marketing techniques.
Lead management is an integral part of your RTO’s inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted.
Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.
In today’s technology-driven world, consumers are unlikely to use just one channel to make buying decisions. In fact, most prospects will switch between email, social media, and various websites and search engines. This provides an awesome opportunity to target your audience over many different channels, but also presents a challenge in keeping all of your channels properly managed.