Lupo Digital Growth Blog

Lead Nurturing Best Practices

Posted  by Michael Wolf  on 4 October 2019

Attracting and retaining customers is a primary aim of a marketing strategy . Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results.

Here are some of the best practices your organisation should follow in their lead nurturing campaigns:

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How to Increase Leads with Personalised Content

Posted  by Michael Wolf  on 28 August 2019


People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?

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GROW with HubSpot 2019 - A Summary of Event Day

Posted  by Glenn Miller  on 7 August 2019

GROW With HubSpot 

HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.

In this post (and if you’ve seen similar posts from me before) I try to consolidate the most important bits of the event, for those who missed it. And, I try to give more flavour to those who attended but wanted a perspective from my angle or if they attended different streams at the event. This time I am weaving in the video and pics (excuse poor quality but it makes for an authentic experience) to make it smoother and quicker.

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