Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted.
Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.
Here are some of the practices that your organisation should avoid when nurturing prospective customers: