Lupo Digital Growth Blog

Lead Nurturing Best Practices

Posted  by Michael Wolf  on 4 October 2019

Attracting and retaining customers is a primary aim of a marketing strategy . Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results.

Here are some of the best practices your organisation should follow in their lead nurturing campaigns:

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Streamline Your Marketing With These HubSpot Tools

Posted  by Michael Wolf  on 7 July 2019

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel. 

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Why Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

Personalisation is the key to standing out in today’s cluttered digital landscape. A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.

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