Marketing is an essential component of business growth, but the approach a company takes can significantly impact its success. Businesses today leverage two dominant strategies—inbound marketing and outbound marketing—to attract customers, build brand awareness, and drive revenue.
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Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves. Here are some of the practices that your organisation should avoid when nurturing prospective customers:
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Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results. Here are some of the best practices your organisation should follow in their lead nurturing campaigns:
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Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel.
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