Lupo Digital Growth Blog

Four Things Every Organisation Should Avoid When Nurturing Leads

Posted  by Michael Wolf  on 6 November 2019

 

Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. 

Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.

Here are some of the practices that your organisation should avoid when nurturing prospective customers:

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Lead Nurturing Best Practices

Posted  by Michael Wolf  on 4 October 2019

 

Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results.

Here are some of the best practices your organisation should follow in their lead nurturing campaigns:

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Streamline Your Marketing With These HubSpot Tools

Posted  by Michael Wolf  on 7 July 2019

 

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel. 

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Why Digital Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

 

A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.

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