Lupo Digital Growth Blog

Why Spamming Has No Place in Inbound Marketing

Posted  by Michael Wolf  on 18 May 2019

 

Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.

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Lupo Digital Inbound Marketing Series [Part 4]

Posted  by Glenn Miller  on 23 April 2019

The Inbound Marketing Blog Series:

Measuring Success In (Inbound) Marketing [Part 4]

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.

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Lupo Digital Inbound Marketing Series [Part 2]

Posted  by Glenn Miller  on 18 March 2019

 

The Inbound Marketing Blog Series:

Steps of Inbound Marketing [Part 2]

The inbound marketing process can be divided into four steps:


Each of the four steps have specific tactics associated with them. Here we examine those tactics more closely - these are Lupo Digital’s view of each steps and the tactics:

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