Lupo Digital Growth Blog

Streamline Your Marketing With These HubSpot Tools

Posted  by Michael Wolf  on 7 July 2019

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel. 

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Why Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

Personalisation is the key to standing out in today’s cluttered digital landscape. A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.

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Why Spamming Has No Place in Inbound Marketing

Posted  by Michael Wolf  on 18 May 2019

 

Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.

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