Lupo Digital Growth Blog

Four Things Every Organisation Should Avoid When Nurturing Leads

Posted  by Michael Wolf  on 6 November 2019

Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. 

Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.

Here are some of the practices that your organisation should avoid when nurturing prospective customers:

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Lead Nurturing Best Practices

Posted  by Michael Wolf  on 4 October 2019

Attracting and retaining customers is a primary aim of a marketing strategy . Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results.

Here are some of the best practices your organisation should follow in their lead nurturing campaigns:

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Streamline Your Marketing With These HubSpot Tools

Posted  by Michael Wolf  on 7 July 2019

Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel. 

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