Lupo Digital Growth Blog

Why Spamming Has No Place in Inbound Marketing

Posted  by Michael Wolf  on 18 May 2019


Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.

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Inbound ROI | Inbound Marketing Series [Part 4]

Posted  by Glenn Miller  on 23 April 2019

Measuring Success In (Inbound) Marketing

The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.

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Steps to Inbound Marketing | Inbound Marketing Series [Part 2]

Posted  by Glenn Miller  on 18 March 2019

Steps of Inbound Marketing

The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5

The steps to inbound marketing can be divided into four steps:

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Email Marketing Mistakes That Harm Your Relationship With Prospective customers

Posted  by Michael Wolf  on 20 September 2017

According to a study by the Radicati Group, an average of 205 billion emails were sent every single day in 2015 – a number that’s only increased over the last two years. This is a clear indication that your organisation needs a highly effective email marketing strategy to stand out from the massive number of emails your prospective customers inevitably receive on a daily basis. Here are some of the most common email marketing mistakes that can ruin your relationship with prospective customers:

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