Working in Bondi Junction, and while walking the streets now in a COVID-19 world, you can't help but feel for shop owners on the strip. Having relied on mostly foot traffic from tourists and Bondi beach bums up till now, the pivot from walks-ins to log-ins has not only changed the customer buying process dramatically, but the buyer mindset itself.
The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.
The inbound marketing process can be divided into four steps:
Each of the four steps have specific tactics associated with them. Here we examine those tactics more closely - these are Lupo Digital’s view of each steps and the tactics:
Does your company need a blog? The answer is most definately yes. Here's the reason why.
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