Lupo Digital Growth Blog

How A Fractional CMO or CGO Can Benefit Your Organisation's Inbound Marketing Strategy

Posted  by Michael Wolf  on 5 May 2019

If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.

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Lupo Digital Inbound Marketing Series [Part 4]

Posted  by Glenn Miller  on 23 April 2019

The Inbound Marketing Blog Series:

Measuring Success In (Inbound) Marketing [Part 4]

Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.

However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.

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Lupo Digital Inbound Marketing Series [Part 2]

Posted  by Glenn Miller  on 18 March 2019

 

The Inbound Marketing Blog Series:

Steps of Inbound Marketing [Part 2]

The inbound marketing process can be divided into four steps:


Each of the four steps have specific tactics associated with them. Here we examine those tactics more closely - these are Lupo Digital’s view of each steps and the tactics:

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