If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.
Measuring Success In (Inbound) Marketing [Part 4]
Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
The Inbound Marketing Blog Series:
Steps of Inbound Marketing [Part 2]
The inbound marketing process can be divided into four steps:
Each of the four steps have specific tactics associated with them. Here we examine those tactics more closely - these are Lupo Digital’s view of each steps and the tactics: