If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.
Measuring Success In (Inbound) Marketing [Part 4]
Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
The Inbound Marketing Blog Series:
Steps of Inbound Marketing [Part 2]
The inbound marketing process can be divided into four steps:
Each of the four steps have specific tactics associated with them. Here we examine those tactics more closely - these are Lupo Digital’s view of each steps and the tactics:
Introduction to Inbound Methodology and Inbound Marketing [Part 1]
‘Inbound’ Marketing - A Methodology
Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.