Lupo Digital Blog

How closed loop marketing works

Posted  by Michael Wolf  on 26 June 2018

What is closed-loop marketing?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.

But how exactly does closed-loop marketing work, and what tools to you need to implement it? 

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Delight your customers with HubSpot's new Service Hub

Posted  by Glenn Miller  on 4 June 2018

Most SaaS platforms aim to deliver a best-of-breed experience within their niche or vertical. They however discover real problems when they begin expanding their offering or bolting on additional services or functions over time - very few platforms master the art of offering multiple benefits across multiple functions.

Earlier in May, HubSpot Launched it's new Service Hub. Lupo Digital have been testing out the new features and functionality and we are proud to say: "HubSpot rocks! " CRM, Sales, Marketing and now Service Hub, at their core are platforms within themselves that offer best-of-breed features and functionality as well as coming together to produce a truly remarkable turn-key customer solution and experience.

Truly exceptional customer service takes more than delivering a package or service on time. It takes tending to a customer’s every want and need, providing a seamless, meaningful experience throughout their entire purchasing journey. Your company can easily be up to the task with help from HubSpot’s Service Hub.

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Lead Nurturing For Higher Education Best Practices

Posted  by Michael Wolf  on 4 May 2017

Attracting and retaining students is the main aim of marketing strategies in higher education institutes. While it has taken a while, the marketing efforts of RTOs, and other educational institutes, have finally evolved and caught up to the modern marketing industry’s best practices.

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