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Lupo Digital Growth Blog

Benefits of Hiring a HubSpot Diamond Certified Partner in Sydney

Posted  by Glenn Miller  on 11 August 2025

Customer Relationship Management (CRM) and marketing automation have become essential for business scalability and long-term success. As companies grow, the need for integrated systems, streamlined lead nurturing, and robust data reporting becomes increasingly critical. HubSpot’s all-in-one CRM platform is a powerful solution for businesses across marketing, sales, service, and operations, but without proper setup and expertise, many companies fall short of harnessing its full potential.
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The Future of Performance Marketing: Data, Analytics & Automation

Posted  by Glenn Miller  on 28 July 2025

As digital ecosystems grow more sophisticated, the evolution of performance marketing is accelerating. What began as a discipline focused on measurable outcomes is now transforming into a highly dynamic, data-led, and automated function. With each advancement in technology, the potential for precision, efficiency, and strategic alignment deepens.
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The Ultimate Guide to Marketing Analytics in HubSpot (2025 Edition)

Posted  by Glenn Miller  on 4 July 2025

In the digital age, marketing has evolved into a complex, multi-channel discipline that demands precision, agility, and data-informed decision-making. As competition intensifies and customer expectations grow, marketers must go beyond basic metrics and adopt comprehensive marketing analytics tools to understand what works, what doesn’t, and where to focus future efforts.
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Growth-Driven Design: Build a Website That Adapts to Customer Needs

Posted  by Glenn Miller  on 29 May 2025

The digital landscape is evolving at an unprecedented pace, and businesses must keep up with changing customer expectations, technological advancements, and shifting market trends. A website is no longer a static asset that remains unchanged for years; it must be a dynamic, user-centric platform that continuously evolves to meet customer needs. This is where Growth-Driven Design (GDD) plays a crucial role in redefining how websites are built, optimised, and maintained.
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