Many RTOs are using marketing automation software to improve their employees’ efficiency and bolster their student lead nurturing strategies. These tools are designed to integrate with CRM systems and other areas of business, including social media, email marketing and lead generation.
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Automated Marketing for RTO involves employing software to automate email marketing and lead nurturing actions. It is an amazing tool and can allow your Registered Training Organisation (RTO) to run complex campaigns – even with limited staff resources. In fact, Marketo reports that 91% of users believe marketing automation is “very important” to the overall success of their marketing across channels.
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