Lupo Digital Blog

Michael Wolf

Michael Wolf
Founder of Lupo Digital, Michael is extremely passionate about digital and inbound marketing. Michael helps organisations drive rapid and sustainable customer and revenue growth.

Recent Posts

How closed loop marketing works

Posted  by Michael Wolf  on 26 June 2018

What is closed-loop marketing?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources.

But how exactly does closed-loop marketing work, and what tools to you need to implement it? 

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The Power of Blogging

Posted  by Michael Wolf  on 16 February 2018

Does your company need a blog? The answer is most definately yes. Here's the reason why.

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Influencer Marketing

Posted  by Michael Wolf  on 15 December 2017

As commerce moves moves more and more online, opinion leaders are poised to benefit immensely. The principle of a brand ambassador selling benefits of a particular brand, and people sharing that product experience with their friends and family is not new. It’s now captured in the format of a digital key opinion leader (KOL) acting as a brand ambassador, with digital influencers sharing the product experience with their audience online.

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