Lupo Digital Growth Blog

Michael Wolf

Michael Wolf
Founder of Lupo Digital, Michael is extremely passionate about digital and inbound marketing. Michael helps organisations drive rapid and sustainable customer and revenue growth.

Recent Posts

Benefits of Empowering Your Customers to Make Informed Decisions

Posted  by Michael Wolf  on 16 April 2021

Inbound marketing initially attracts leads by positioning your organisation as a thought leader by creating valuable educational content and experiences, tailored to their needs and pain points (while outbound marketing interrupts your audience with content they don’t necessarily want), to Streamline Your Marketing, you need to address the inbound marketing that solves problems they already have.

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How we digitally aXcelerate the shifting online learning & RTO space

Posted  by Michael Wolf  on 29 June 2020

 

aXcelerate first engaged Lupo Digital in October 2017 to setup their digital growth strategy leveraging HubSpot as the single source of truth for marketing campaign execution.

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Four Things Every Organisation Should Avoid When Nurturing Leads

Posted  by Michael Wolf  on 6 November 2019

 

Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. 

Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.

Here are some of the practices that your organisation should avoid when nurturing prospective customers:

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Lead prospecting: Understanding the Buyer’s Journey

Posted  by Michael Wolf  on 22 October 2019

 

Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.

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