Unlock the secrets behind why customers make referrals and how to effectively encourage this powerful marketing tool.
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Inbound marketing initially attracts leads by positioning your organisation as a thought leader by creating valuable educational content and experiences, tailored to their needs and pain points (while outbound marketing interrupts your audience with content they don’t necessarily want), to Streamline Your Marketing, you need to address the inbound marketing that solves problems they already have.
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aXcelerate first engaged Lupo Digital in October 2017 to setup their digital growth strategy leveraging HubSpot as the single source of truth for marketing campaign execution.
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Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves. Here are some of the practices that your organisation should avoid when nurturing prospective customers:
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