How do you define ‘success’ when it comes to digital marketing? Is it the number of likes your page has? Is it your post engagement? Or perhaps it’s how many leads you’ve managed to close since you started marketing digitally? When it comes to inbound marketing, defining success and proving the value of their efforts is a challenge for many digital marketers. It’s not surprising that the idea of incorporating more channels into the mix can be daunting.
People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.