What is closed-loop marketing? Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources. But how exactly does closed-loop marketing work, and what tools to you need to implement it?
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Does your company need a blog? The answer is most definately yes. Here's the reason why.
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As commerce moves moves more and more online, opinion leaders are poised to benefit immensely. The principle of a brand ambassador selling benefits of a particular brand, and people sharing that product experience with their friends and family is not new. It’s now captured in the format of a digital key opinion leader (KOL) acting as a brand ambassador, with digital influencers sharing the product experience with their audience online.
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If you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-4 years, spending $10,000 to $80,000 to launch, and suffering months of agony. Trying to please all your internal stakeholders, addressing the needs of your target market, writing and re-writing content, approving design revisions - hoping your new website won’t create more problems than it solves.
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