Email marketing is one of the more effective means of reaching prospective customers. That said, modern email providers such as Gmail, Hotmail and Yahoo have developed sophisticated methods of preventing unwelcome spammers from reaching their users. But does Gmail think you’re one of them? Here are a few tips on how to prevent your mailouts being marked as spam.
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It’s difficult to imagine anyone without a business or personal email address. Email has been around since the 70s and remains one of the most powerful and direct channels to reach customers. According to the Raciti Group, there will be more than 3.7 billion global email users by the end of this year.
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There are immediate changes you can implement to drive more traffic to your website and increase leads all while you work towards achieving your long-term SEO and brand awareness marketing goals. While you don’t want be misled by vanity metrics, you shouldn’t neglect the fast fixes that can instantaneously improve your marketing. Here are six quick wins to boost your overall digital marketing strategy:
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Personalisation has emerged as one of the most effective marketing tactics for getting prospects to open your emails. Despite the fact that only 5% of companies are using personalisation extensively in their campaigns, Campaign Monitor reports that emails with personalised subject lines have a 26% higher open rate.
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