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Lupo Digital Growth Blog

GROW with HubSpot 2019 - A Summary of Event Day

Posted  by Glenn Miller  on 7 August 2019

HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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How To Segment Your Existing vs Prospective Database

Posted  by Michael Wolf  on 29 July 2019

Many organisation's segment their database to reach different groups of leads with the right message. Existing customers have different needs and challenges compared to prospective customers or leads. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and closed-loop marketing. .
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Inbound Tactics & Tools | Inbound Marketing Series [Part 3]

Posted  by Glenn Miller  on 2 April 2019

The Elements of Inbound Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound marketers use a range of resources and tools to work their magic. The following are some of those tools and tactics, integral to a successful Inbound Digital Growth or Marketing Strategy.
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