Skip to content

How to Optimise Your Website Content for Better User Experience


Ensuring a great website user experience is vital for businesses of all sizes. Studies have shown that websites with poor user experiences are 50% more likely to lose customers within the first 6 months and 100% more likely to lose customers within 12 months. In this blog post, we’ll discuss some tips on improving your website’s user experience from design to implementation.


Tips on improving your website's user experience:


1) Make sure your copy is both concise and clear.
When it comes to copy, make sure it's both concise and clear. This will help you to engage your readers and convert them into customers. Use short, punchy sentences that are easy to read and understand.
Be sure to use keywords throughout your copy so that it ranks well in search engines, and use images and videos to illustrate your points.
 Image Downloading (21)
2) Present your information in an organised way.
 Information is power, and if you want to be successful, you need to be able to present your ideas in an organised and effective way. Whether you're a business owner or a professional marketer looking to improve your skills, a good way to start is by mastering the art of information organisation.

When you're ready to share your ideas with the world, make sure they're presented in an easy-to-read format. This will help your audience understand and remember what you have to say.


3) Make sure all links work properly (no 404 pages).
A 404 error is the standardised HTTP status code. When you try to access an online resource that doesn't exist, you'll get a 404 error. This means that the resource on the website is either down for maintenance or that the page you're trying to access doesn't exist.
One of the important things you can do to help your website rank higher in search engine results is to make sure all your links work properly. If a user clicks on a link on your website and gets a 404 page instead of the page they were looking for, it will have a negative impact on your site's ranking and visibility. This can also be frustrating for your website visitors who may give up before they even get started. Make sure all of your links are up-to-date and functioning properly by using a link checker like Google Webmaster Tools or Moz.
404 page
4) Test your site on multiple devices and browsers.
Testing your website on multiple devices and browsers is essential for ensuring that your site looks and performs the same across all devices and browsers. By testing on different devices, you can ensure that your site is accessible to everyone, regardless of their device or browser type. This will help you ensure that your site is easy to use and that all of your content is properly displayed.
A website is more than a collection of pages. It's the entire experience of your brand, from the first impression and conversion goals to the last click. A well-designed and user-friendly website can improve your business' bottom line, but it won't happen overnight. It takes time, effort, and a little trial and error to get it right.
Mark Adviento

Written by Mark Adviento

Mark is Lupo Digital's HubSpot Creative and Digital Designer with 10+ years of experience in the digital marketing and creative design. He's passionate about helping businesses grow their online presence through effective user experience design strategies.

As the lead designer for Lupo Digital, Mark is responsible for creating beautiful, eye-catching and user-friendly designs that help businesses succeed online.