Business Growth Blog | Lupo Digital

Why Every RTO Sales Team Should Fit Warm Calls Into Their Lead Nurturing Strategy

Posted by Michael Wolf on 24 February 2017

a marketer doing research on RTO Lead management system

In today’s competitive marketplace, RTOs need a lead nurturing strategy that takes them beyond the limits of email. Only a small percentage of your inbound leads will ever be ready to sign up for a course immediately. As such, it’s important that you have powerful marketing automation platforms to execute multi-channel rto lead nurturing strategies.

Smarketing: Is Your Marketing Team Passing The Right Information To Sales?

Posted by Michael Wolf on 9 January 2017

If your Registered Training Organisation (RTO) is going to run a successful inbound marketing campaign, your sales and marketing team need to work closely together. Marketing needs to ensure that you have student prospects lined up ready to convert and your sales team should convert these leads efficiently into customers.