Lupo Digital Growth Blog

Is Your Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

In order to attract the right target market to your organisation’s content, you need to use terms and phrases your prospect understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.

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Why Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

Personalisation is the key to standing out in today’s cluttered digital landscape. A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.

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How To Stay Top of Mind With Your Prospective Customers

Posted  by Michael Wolf  on 26 June 2019

Traditional marketing efforts such as TV, radio, print ads and direct mail are becoming less effective for successfully marketing. Prospective customers are spending more time researching their options on the web, and your marketing efforts often needs to adapt by focusing on this as your primary marketing channel.

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Lupo Digital Inbound Marketing Blog Series [Part 1]

Posted  by Glenn Miller  on 8 March 2019

The Inbound Marketing Blog Series:

Introduction to Inbound Methodology and Inbound Marketing [Part 1]

 

‘Inbound’ Marketing - A Methodology

 Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.

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