In order to attract the right target market to your organisation’s content, you need to use terms and phrases your prospect understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.
Personalisation is the key to standing out in today’s cluttered digital landscape. A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.
Traditional marketing efforts such as TV, radio, print ads and direct mail are becoming less effective for successfully marketing. Prospective customers are spending more time researching their options on the web, and your marketing efforts often needs to adapt by focusing on this as your primary marketing channel.
Introduction to Inbound Methodology and Inbound Marketing [Part 1]
‘Inbound’ Marketing - A Methodology
Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.