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Lupo Digital Growth Blog

Is Your Lead Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.
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Why Digital Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.
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