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Lupo Digital Growth Blog

Lead prospecting: Understanding the Buyer’s Journey

Posted  by Michael Wolf  on 22 October 2019

Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.
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Is Your Lead Prospecting Falling On Deaf Ears?

Posted  by Michael Wolf  on 23 July 2019

The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.
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