Lupo Digital Growth Blog

Introduction to Inbound Methodology and Inbound Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.

Content is the fuel that fires inbound marketing and involves the creation and distribution of engaging, relevant content that will attract new customers to your business. Successful content marketing position you as a market leader in the education sector and encourages the development of ongoing relationships with your customers.

Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.