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Lupo Digital Growth Blog

Reduce Marketing Costs with HubSpot’s Contact Management System

Posted  by Glenn Miller  on 9 April 2025

Managing marketing costs is a key priority for businesses looking to maximise their return on investment. One of the most significant areas where costs can spiral out of control is marketing contact management. HubSpot’s Contact Management System provides businesses with the tools to streamline lead segmentation, automate workflows, and reduce unnecessary expenses while maintaining effective customer engagement.
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How to Organise Your HubSpot Contact List for Maximum Efficiency

Posted  by Glenn Miller  on 7 April 2025

A well-organised contact list is the backbone of an efficient customer relationship management (CRM) strategy. Without a structured approach, businesses risk mismanaging leads, missing sales opportunities, and delivering impersonal marketing communications. HubSpot CRM provides businesses with powerful tools to categorise, segment, and manage contacts to ensure a streamlined workflow and optimised engagement.
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Ensuring Accuracy in AI-Generated Content: A Comprehensive Guide

Posted  by Glenn Miller  on 3 April 2025

Artificial Intelligence (AI) has revolutionised content creation, enabling rapid generation of text, images, and more. However, while AI can produce impressive results, it's essential to ensure that the content it generates is accurate, coherent, and aligns with your objectives. This guide provides practical steps to validate and edit AI-generated content effectively.
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Marketing Contacts vs. Non-Marketing Contacts in HubSpot Explained

Posted  by Glenn Miller  on 31 March 2025

Effective customer relationship management is critical to the success of any business. HubSpot provides a powerful platform for managing customer interactions, marketing campaigns, and sales processes, helping businesses drive growth and engagement. One of the most fundamental aspects of using HubSpot CRM effectively is understanding the difference between marketing contacts and non-marketing contacts.
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