Lupo Digital Growth Blog

In the dynamic realm of modern marketing, Artificial Intelligence (AI) has emerged as a transformative force, offering unprecedented capabilities in data analysis, customer engagement, and campaign automation. However, as marketers increasingly integrate AI into their strategies, it becomes imperative to balance automation with ethical oversight to ensure responsible and effective practices.

Effective contact management is essential for businesses leveraging HubSpot’s marketing and CRM capabilities. HubSpot’s marketing contact limits directly impact how businesses execute campaigns, segment their audiences, and manage costs. Without an optimised approach, companies risk exceeding limits, paying for inactive contacts, and reducing the efficiency of their marketing efforts.

As Q2 kicks off, HubSpot continues to push the boundaries of productivity and personalisation. April’s updates bring a sharper focus on content creation, AI-powered automation, and collaboration across teams and accounts. From saving time with reusable remix templates to launching campaigns with just a brief, this month is all about making powerful tools more accessible - and more efficient. Whether you're a marketer looking to repurpose content at scale, a sales rep streamlining daily workflows, or a team managing multiple HubSpot accounts, these updates are built to help you do more with less effort. Let’s explore what’s new this month.