Lupo Digital Growth Blog

This month’s HubSpot August 2025 Updates are all about boosting your CRM’s power, removing friction from customer interactions, and improving your marketing workflows. Whether you’re cleaning phone data, tracking cross-channel campaigns, or customising your CRM views, these updates deliver practical value. From improved record management to AI-powered media tools, here’s what we’re excited about in August. Let’s dive into the top features that will transform how you use HubSpot.

Marketing success today cannot be defined by exposure alone. In an era of high accountability and budget scrutiny, return on investment (ROI) has become the ultimate benchmark for effectiveness. This has led to the rise of closed-loop tracking, a methodology that connects every marketing action to measurable outcomes through a continuous feedback system. Closed-loop tracking enables marketing teams to follow a prospect from their first touchpoint through to conversion and beyond. By doing so, it facilitates smarter decision-making, improves campaign efficiency, and enables teams to confidently report on what’s truly driving growth. Here are five strategies that use closed-loop tracking to meaningfully improve marketing ROI—each designed to ensure clarity, consistency, and continual performance improvement.

As digital ecosystems grow more sophisticated, the evolution of performance marketing is accelerating. What began as a discipline focused on measurable outcomes is now transforming into a highly dynamic, data-led, and automated function. With each advancement in technology, the potential for precision, efficiency, and strategic alignment deepens.