Lupo Digital Growth Blog

The way businesses interact with customers is undergoing a massive transformation, and at the heart of this change is Artificial Intelligence (AI). From highly personalised experiences to predictive insights, AI is helping businesses not just meet but anticipate customer needs. With the rapid advancements in AI, companies are rethinking their customer experience (CX) strategies to enhance engagement, streamline interactions, and drive loyalty. This article dives deep into how AI is revolutionising customer engagement and what businesses need to know to stay ahead.

This month’s HubSpot updates are all about refining how teams work. April brings thoughtful enhancements that make everyday actions - like merging records, managing content, or configuring CRM cards - simpler and more powerful. From content teams to CRM admins, there’s something for everyone in this month’s rollout. These updates won’t just save time - they’ll make HubSpot easier to manage and even more useful as your central growth platform. Let’s dive into what’s new 👇

Marketing is an essential component of business growth, but the approach a company takes can significantly impact its success. Businesses today leverage two dominant strategies—inbound marketing and outbound marketing—to attract customers, build brand awareness, and drive revenue.