This month’s HubSpot updates are all about making everyday tasks faster, easier, and more intuitive. Whether you’re managing properties, creating records on the go, or enriching your CRM data, May’s enhancements are here to help teams work with more speed and precision.
From upgrades to the customer portal setup to cleaner data input and mobile-friendly updates, here’s everything you need to know about what’s new in May.
Lupo’s Top Picks
1. Set Up Customer Portal with HubSpot-Hosted Domains
You no longer need to connect a custom domain just to get started with the customer portal. Now, you can launch using a HubSpot-hosted domain—and add a custom one later when you’re ready.
Why we love it:
This update eliminates IT roadblocks and lets you go live in minutes. Less setup, more support.
2. Android: Conditional Properties & Required Associations for Contacts & Companies
What this means:
- Admin rules now apply on mobile
- Users won’t miss key fields during record creation
- Better data quality, wherever you’re working
3. Workflow Search by Description
Managing dozens (or hundreds) of workflows? Now you can search by the workflow description, not just the name.
Why it matters:
Descriptions often contain the “why” behind a workflow—now it’s searchable. Easier navigation, faster action, better context.
Featured Live Updates
New Columns in the Sales Workspace: Next Meeting & Last Activity
Sales teams now have better deal visibility with two new default columns:
- Next Meeting: Shows the next scheduled meeting tied to a deal
- Last Activity: Displays the most recent touchpoint (call, task, email)
These new insights make it easier to prioritise follow-ups and assess deal momentum at a glance.
Faster Property Creation in the CRM Index Page
You can now create properties directly from the index page via a simple side panel.
No need to leave the page. No extra clicks. Just fast, in-context property creation.
Phone Number Validations & Auto-Formatting
Ensure clean, callable numbers with the new phone number validation rules and default country code settings.
- Validate numbers on entry or import
- Auto-format using your selected country
- Prevent junk data from slipping into your CRM
A simple but powerful upgrade for contact accuracy.
Data Enrichment Settings: More Control, Less Waste
You now have more power over how enrichment credits are used:
✅ Pause enrichment when limits are hit
✅ Get continuous updates, even on smaller plans
✅ Streamline access with role-based permissions
Smart, flexible, and easier to manage - especially for high-volume teams.
Customer Portal: New Columns for Clarity
Two new additions to the customer portal ticket list:
- Ticket Owner: Shows who on your team owns the ticket
- Requested By: Identifies who from the client’s company submitted the request
This gives customers better visibility into who’s involved - and who’s helping.
Final Thoughts
May’s updates focus on details that make daily work smoother—from better CRM validation to faster property creation, more intuitive mobile functionality, and workflow navigation. They may be quiet upgrades - but they’ll save you time, prevent errors, and keep your teams running faster.
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
