Lupo Digital Growth Blog

Introduction to Inbound Methodology and Inbound Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.

Most SaaS platforms aim to deliver a best-of-breed experience within their niche or vertical. They however discover real problems when they begin expanding their offering or bolting on additional services or functions over time - very few platforms master the art of offering multiple benefits across multiple functions. Earlier in May, HubSpot Launched it's new Service Hub. Lupo Digital have been testing out the new features and functionality and we are proud to say: "HubSpot rocks! " CRM, Sales, Marketing and now Service Hub, at their core are platforms within themselves that offer best-of-breed features and functionality as well as coming together to produce a truly remarkable turn-key customer solution and experience. Truly exceptional customer service takes more than delivering a package or service on time. It takes tending to a customer’s every want and need, providing a seamless, meaningful experience throughout their entire purchasing journey. Your company can easily be up to the task with help from HubSpot’s Service Hub.

AI is all the rage on tech websites, but it can still seem like a pretty inaccessible tactic for B2B companies. The hype and expectations of AI are huge, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing sure, AI technology is advancing faster than most of us will ever be able to keep up with. Preparing a foundation for AI now will end up paying dividends down the road.