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Lupo Digital Growth Blog

Boosting Engagement with AI Content Creation

Posted  by Glenn Miller  on 23 October 2024

AI-driven content creation is transforming how marketers engage with their audiences by increasing efficiency and improving the quality of interactions. HubSpot's AI tools facilitate the creation of personalised content tailored to individual audience preferences, thereby strengthening relationships.
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Lupo Digital Announced as Key Sponsor for aXelerate Day 2024

Posted  by Glenn Miller  on 23 October 2024

Sydney, Australia – Lupo Digital, a leading digital marketing agency, is excited to announce its participation as a key sponsor at this year’s aXcelerate Day 2024, taking place on October 30 at the Brisbane Convention & Exhibition Centre. This one-day conference and mini expo will focus on Transforming Learning: Seamless Digital Student Transformation, exploring the technologies and strategies that are shaping the future of Registered Training Organisations (RTOs).
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Understanding AI Misgeneration: Why AI Sometimes Delivers misleading or Inaccurate Results

Posted  by Glenn Miller  on 21 October 2024

Introduction Artificial intelligence (AI) has become a significant player in marketing, and it's likely you’ve interacted with tools like Grammarly, ChatGPT, or Google Gemini in your daily tasks. Whether you're actively using these tools or simply aware of them, there's no doubt that AI has made a lasting impact on how we approach digital marketing.
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What’s New Since September: HubSpot Key Product Feature Updates

Posted  by Glenn Miller  on 17 October 2024

October 2024: HubSpot INBOUND 2024 Highlights What is HubSpot’s INBOUND 2024 Conference? Held annually in Boston, HubSpot’s INBOUND conference is a premier event for marketers, sales professionals, customer service leaders and technical team members. The conference brings together industry experts, HubSpot partners, and enthusiasts worldwide to explore the latest trends in inbound marketing, sales, technology and service. Each year, HubSpot unveils new features and product innovations aimed at driving business growth through smarter, more efficient, and AI-powered tools. INBOUND 2024 continued this tradition, but this time focusing on AI-driven enhancements, data security, and streamlined workflows, showcasing how HubSpot is evolving to meet the needs of modern businesses.
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