This blog series explores the world of CRM, Customer Relationship Management.
After introducing CRM, in part 1 of this blog series, next let's take a look at who uses CRM, who needs CRM and when is the right time for a CRM?
This blog series explores the world of CRM, Customer Relationship Management.
Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables.
However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.
