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Lupo Digital Growth Blog

Why Digital Personalisation is the Key to Customers Engagement

Posted  by Michael Wolf  on 3 July 2019

A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.
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Customer Relationship Management CRM System Features and Functionality

Posted  by Glenn Miller  on 18 June 2019

This blog series explores the world of CRM, Customer Relationship Management. Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.
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