The nurture cycle can often take a lot of time, from the moment a lead start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.
Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted.
Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.
Here are some of the practices that your organisation should avoid when nurturing prospective customers:
Attracting the right people to your organisation’s website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.