HubSpot for RTO's and Education on aXcelerate

What this means for RTO's

Lupo Digital enable RTO's with two advanced benefits from its' HubSpot and aXcelerate partnerships:

RTO Specific onboarding, setup and configuration on HubSpot CRM as a HubSpot Accredited Onboarding Partner
Lupo's extensive Accredited Custom Integration experience to configure and leverage any custom integration requirements additional to the Enrolment and Certificate objects Lupo built in HubSpot for Automation and Reporting on aXcelerate

aXcelerate's annual expo's and conference are the perfect place to attend a live demonstrations how aXcelerate customers can continually keep ahead of aXcelerate and HubSpot's products updates, tools and features and engage actively to stay ahead.

Annual aXcelerate Days

Sponsor, Exhibitor, Keynote Presenter and Round Table Facilitators

2024

📍 Venue Brisbane CC

30 October 2024

⭐ Key Sponsor
🏫 Booth #4 Exhibitor
🎤 Keynote Presenters
👤 500+ RTO Professionals

Glenn Miller and Michael Wolf co-delivered the keynote presentation: “Buyer Journey from Stranger to Customer and Beyond.” The session covered AI-first strategies, Smart CRM integration, and how RTOs can build a fully integrated digital student experience, from website through to enrolment, service, and renewal.

2025

📍 Novotel Surfers Paradise

29 October 2025

⭐ Sponsor
🏫 Booth Exhibitor
🤝 aXcelerate marketing partner
👤 500+ RTO Professionals

Lupo Digital continued its annual presence at aXcelerate Day as a sponsor and exhibitor, engaging with RTO operators, training managers, and technology leaders across Australia, presenting HubSpot new product feature demo's and aXcelerate custom integration benefits (custom objects).

2026

📍 Venue Brisbane

15 September 2026

⭐ Sponsor
🏫 Booth Exhibitor
🤝 Workshop facilitator
👤 500+ RTO Professionals

Lupo Digital has confirmed sponsorship and exhibitor participation at aXcelerate Day 2026, continuing a three-year unbroken presence and in support of the sector’s flagship industry event.

WEBINAR 1

Host: Michael Wolf

Attract More Students with Smarter Lead Generation

HubSpot student enrolment funnels, lead capture strategy, and campaign design for RTOs competing on digital — covering how to attract qualified prospects and increase enrolment conversion.

👤 RTO Operators, Marketing Managers

Watch recording ↗

WEBINAR 2

Host: Michael Wolf

Automating Your RTO — Workflows & Student Lifecycle

HubSpot automation across marketing, sales, and student service — reducing manual work and increasing consistency. Covering workflows, sequences, and lifecycle stage automation for RTOs.

👤 Operations, Admissions, CRM Users

Watch recording ↗

WEBINAR 3

Host: Glenn Miller

Smarter Marketing for RTOs — Strategy, Data & HubSpot

Building structured HubSpot-integrated referral campaigns to grow enrolments through student word-of-mouth. Covering Referral Factory integration, reward automation, and tracking referral-to-enrolment attribution.

👤 RTO Operators, Marketing Managers

Watch recording ↗

WEBINAR 4

Host: Michael Wolf

Referral & Reward Programmes for RTOs

Integrating aXcelerate student data with HubSpot for better campaign attribution, marketing reporting, and ROI measurement. How to move from activity-based reporting to outcome-based reporting.

👤 RTO Operators, Marketing Managers

Watch recording ↗

Strategic guidance, hands-on implementation support

What stood out about Lupo was their ability to connect strategy, systems and execution in a way that made sense for an RTO. They helped us make better strategic use of HubSpot across account-based marketing, reporting and team enablement in an education setting. For RTOs wanting a more structured, scalable use of HubSpot, Lupo brings both strategic guidance and hands-on implementation support.

Maria Morton Chief Executive Officer

Unparalleled Professionalism

Since 2022 the digital growth our company has achieved, is remarkable. Working with this level of professionalism on promise, Lupo's HubSpot experience, expertise, professionalism, and deep understanding of the Education and RTO sector in ANZ, realised efficiencies unachievable on our own.

Martthew Gee Co-Owner, CBD College Pty Limited · Sydney, NSW

Practical and commercially grounded

Lupo brought a practical and commercially grounded approach to a complex HubSpot implementation. They helped us work through architecture, integration planning and phased delivery in a way that aligned technical requirements with business realities. For an education organisation managing multiple systems and stakeholders, that combination of strategic thinking and hands-on execution is extremely valuable.

Andreas (Andy) Timm Head of Data and Technology

Responsive, practical support

Lupo provided responsive, practical support that helped us keep HubSpot initiatives moving. From workflows and reporting to implementation follow-up and general platform support, they were reliable, easy to work with and helpful in turning priorities into action.

Ashleigh Ridley Operations Manager

Committed Partner by Our Side

We went to Lupo for basic onboarding and to solve our 30-strong website consolidation issues. They nailed that, then their strategy expertise allied to the Education industry and RTO sector enabled so much more: our marketing and lead generation strategy, reduced our high call-cost centre issues with Ben, our AI Customer Service Agent, SEO and Student Referral challenges. Impossible without Lupo by our side.”

David Gee Co-Owner, CBD College Pty Limited · Sydney, NSW

Turning HubSpot strategy into something practical..

Lupo helped us turn our HubSpot strategy into something practical the team could actually use. Across ABM, workflows, reporting and team enablement, they brought both clear thinking and hands-on support.

Maria Morton Marketing Coordinator

Combined responsiveness with a clear process

We value Lupo's ability to refine the strategy toward something the team could review with confidence. They combined responsiveness with a clear process, which made it easier to progress planning and align internally. For an RTO looking for practical momentum rather than just ideas, that made a real difference.

Michael Ruzzi Marketing Manager