LUPO DIGITAL CAREERS
Paid Media & Performance Specialist Role
Full Time Remote Role
We look after our team, we put people first.
Lupo Digital fosters a vibrant and awesome culture ... just ask any of our passionate team members and customers.
Paid Media & Performance Specialist Role Overview
The full-time Paid Media & Performance Specialist is a pivotal role at Lupo Digital, contributing to and shaping the future of digital advertising within a Human-led, AI-first marketing environment.
You will be responsible for designing, launching, and optimising paid media campaigns end-to-end setting up ad strategies, creative, copy, and landing pages, while fully leveraging in-platform AI, automation, advanced bidding strategies, conversion tracking, ad scheduling, video advertising, and offer management.
With a data-driven mindset and passion for strategic campaign creation, you will focus on:
- Campaign strategy, planning, execution, and ongoing optimisation.
- Driving qualified traffic and generating high-quality leads.
- Analysing and reporting on campaign performance with actionable insights.
- Ensuring all paid media efforts are tightly aligned with client revenue growth goals and success metrics.
This role directly supports Lupo’s Human-led AI-first digital transition, enhancing Lupo’s ability to scale customer acquisition, drive measurable growth, and lead innovation in an AI-first, HubSpot-centered digital landscape.
Key Responsibilities
Strategy Development
- Develop, execute, and refine multi-channel paid media strategies (Google Ads, LinkedIn Ads, Meta Ads, TikTok, etc.).
- Support strategic campaigns tied to Lupo's TOFU → MOFU → BOFU content funnel approach.
- Create performance-based plans aligned with the buyer journey and persona pain points.
Campaign Management
- Set up, manage, and optimise paid media campaigns, ensuring daily, weekly, and monthly KPIs are met or exceeded.
- Manage campaign elements, including:
- Ad Creation: Designing and writing compelling ads for various platforms.
- Keyword Research & Targeting: Identifying relevant keywords and using targeting options to reach the right audience across paid media channels, in collaboration with SEO and Content Strategy teams.
- Bid Management & Budgeting: Optimising bids and managing budgets to maximise ROI.
- Implement continuous A/B testing of creative, copy, audiences, and landing pages.
Performance Analysis
- Regularly track, report, and deliver actionable insights on all active paid media campaigns.
- Leverage data-driven decision-making to improve campaign performance continuously.
Collaboration
- Work closely with internal Strategy, Content, and Development teams to ensure cross-channel alignment.
- Support SEO and content strategy initiatives with complementary paid media campaigns.
- Assist Sales teams by creating strategic retargeting campaigns aligned to customer journeys.
Client-Facing Support
- Join selected client meetings to present campaign performance, share optimisation strategies, and contribute to broader digital planning.
Tools & Platforms
You will operate within Lupo’s technology ecosystem, including:
- HubSpot (Marketing Hub, CRM, Reporting)
- Google Ads (Search, Display, Video)
- Meta Ads Manager (Facebook, Instagram)
- LinkedIn Campaign Manager
- TikTok Ads Manager (where applicable)
- ClickUp (for project management and documentation)
- Figma (for visual collaboration and campaign architecture)
- ChatGPT and Gamma AI (for ideation, content, and automation support)
- Slack, Fathom, Zoom, Google Chat & Meet (for communications)
Key Metrics (KPIs)
Performance success will be evaluated against:
-
Lead Volume Metrics:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Lead Quality Scores
-
Conversion Metrics:
- Landing Page Conversion Rates
- Click-Through Rates (CTR)
- Impression Share and Audience Reach
- Contribution to Sales-Qualified Leads (SQLs)
- Campaign Financial Metrics:
- Campaign ROI per channel
Apply Now
Please complete the form below
Ideal Candidate Profile
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Experience: 3–5+ years of hands-on Paid Media experience, ideally within a digital agency environment.
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Personal Skills: Exceptional analytical ability, creative thinking, and strong communication skills.
- Technical Skills:
- Deep proficiency in Lupo’s tech stack
- Strong hands-on experience with Facebook and Instagram tools (e.g., Ads Manager, Business Manager, Audience Insights, Facebook Analytics, Facebook Pixel, HubSpot Pixel setup).
- Certifications: Google Ads, Meta Blueprint, and/or HubSpot Marketing certifications preferred.
- Mindset: Proactive, agile, data-driven, highly collaborative.
- Values Alignment: Committed to Lupo’s core values – Integrity, Customer Success, Innovation, Attention to Detail, and Craft Mastery.
Placement within Lupo Digital
- Reports to: Account Managers and Operations Manager.
- Collaborates with: Strategy Department, Marketing Team, Production Team, Content/Creative Design Team, and Technical Development Team.
The Kind of Clients We Work With
Next Step
You will be expected to:
- Submit your resume/cv on the form alongside
- Provide, exhibit and demonstrate your experience in this role
Application Process
- Resume review
- Video screening interview (additional meetings may be required)
- Case study review and practical exercise
- Final interview
- Reference checking
Benefits and Perks:
- Paid time off
- Flexible work arrangements
- Company laptop
- Fantastic culture of caring people
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
- Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
- Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
- Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
- HubSpot training
- Websites, Growth Driven Design and creation